
easyHotel Benelux
The Netherlands & Belgium
In May 2015 Crossroads provided a whole loan facility to easyHotel Benelux to refinance their existing indebtedness and finance pipeline acquisitions.
Crossroads have since acquired a majority stake in the business and as the exclusive franchisee for easyHotel Benelux, Crossroads and the management team have successfully built out the platform, growing the portfolio to 8 hotels and 793 keys.
THE PLATFORM
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Since 2005, easyHotel group has become one of the leaders in the budget hotel segment in Europe;
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Its strategy is to target the affordable segment of the hotel industry by developing and marketing clean, comfortable, stylish and safe hotel rooms to its customers;
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The brand is recognised by customers for centrally located hotels that offer comfort and quality at affordable prices;
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easyHotel Benelux is the exclusive master franchisee for the easyHotel brand in the Benelux region;
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It currently operates 8 hotels (793 keys) in Amsterdam, The Hague, Rotterdam, Maastricht and Brussels; and
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Highly professional, motivated management team with extensive experience across the budget hotel sector
STRATEGY
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Successful business model of securing high occupancy levels (91% in 2019);
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Affordable price points (€73 in 2019) producing > 50% profit margins across all hotels generated like-for-like RevPAR CAGR of 8% p.a between 2015 and 2019;
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Attractive roll-out opportunity with c 10% unlevered yield on costs;
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Well located CBD assets with very good transportation link; and
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A highly scalable business model provides for an efficient take-over of existing hotels and repositioning them into a high yield generating asset